Scelta
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Platform

The customer specification platform

A photoreal configurator, and everything that happens after your client presses save.

  1. 01SpecifyClients create their car, and keep every version.
  2. 02PresentThe specification, in your studio and wherever your clients are.
  3. 03Follow ThroughEvery specification travels intact, to your team.
  4. 04UnderstandLearn what your clients really want.

Illustrative Below, we follow one specification from first idea to enquiry.

Every option, exactly as it will be built.

Clients configure the car in photoreal detail, inside and out, in a browser with nothing to install — and keep every version as they go.

What it includes

  • Real-time, photoreal configuration of exterior and interior
  • Every combination shown live, not pre-rendered
  • A permanent specification code for every saved version
  • Any saved version reopened or revisited later
  • In a browser on desktop and tablet, with nothing to install
  • Private access for every visitor

For your team

A specification experience at the level of the car, your option logic presented clearly — and far fewer “what would it look like in…” requests.

For your client

Confidence, the freedom to explore every combination, and nothing lost along the way.

Hold the material. See it on the car.

The same specification, brought into your studio, onto your event screens or to wherever your client is — with your physical samples connected to the digital car.

What it includes

  • Physical paint and leather samples applied to the live car with a tap or scan
  • The experience on any studio, showroom or event screen
  • Clients exploring from home, by private invitation
  • Sample-driven changes recorded for insight

The studio sample experience is working today on the Scelta Demonstrator and is available as part of a studio programme.

For your team

The physical and digital specification in one conversation, a studio experience that matches the product, and reach beyond the clients who can visit.

For your client

The real material, seen on their own car — specifying with your team or on their own.

Every enquiry arrives with the car.

Each specification leaves the session with your client — and reaches your team intact.

What it includes

  • A specification PDF whose QR code reopens the live car
  • Shared privately: others can open it and try alternatives without changing the original
  • A film and stills of their own car to keep
  • Enquiries with the exact specification attached, consent recorded and spam protection built in
  • A considered follow-up a week later, sent only if no one has been in touch
  • Enquiries delivered to your team

For your team

Enquiries that start with the car rather than a blank form, no specification lost between visits and people, and follow-up without manual effort.

For your client

They take it home, share it, come back to it — and are picked up exactly where they left off.

Every specification has a story.

A website sees clicks. Scelta sees decisions — what clients explore, reconsider and keep.

Questions Scelta helps you answer

Sales

  • What exactly did a client build before they enquired?
  • Which saved specifications become enquiries?

Product and range

  • Which options draw attention — and which are kept?
  • Which decisions do clients revisit?
  • Which combinations keep recurring?

Studio and materials

  • Which samples change the car in the studio?

Leadership

  • How many clients configure, save, take the PDF and enquire?
  • Do specification PDFs bring clients back?

Scelta shares these insights with your team.

One specification, as it develops
Illustrative

  1. Week one · At home

    1. Version 1Green, black interior — saved
    2. Version 2New wheels — PDF downloaded

  2. Week two · Shared

    1. Partner’s alternativeTries red — the original stays as it was
    2. Version 2, reopenedFrom the PDF’s QR code

  3. Week three · In the studio

    1. Version 3Saddle Tan leather, chosen from the sample
    2. EnquiryOn version 3

Every version, shared alternative and studio decision is recorded — anonymously.

Anonymous by design

  • Names, email addresses and messages never enter the insight
  • Sessions from your team, studio and press are recorded separately from your clients’
  • Your insight is never shared with, or compared against, another manufacturer

For your team

Evidence for range, material, pricing and presentation decisions, and better-prepared sales conversations — depth rather than volume, which suits cars built in small numbers.

For your client

Their privacy respected, and a range shaped by what clients actually choose.

Built once. Used everywhere it matters.

Your car is built once, to your data and materials, and kept current as the range evolves. The same vehicle powers the configurator, the studio, every specification PDF, each client’s film and imagery across your option set — consistent everywhere, and none of it produced to order. Launch and editorial imagery can come from the same vehicle too.

Delivery

Private by design.

The whole journey runs privately, under your control, and is operated for you.

  • By invitation

    Access codes are issued for each guest or audience and can be withdrawn at any time.

  • In a browser

    On desktop, tablet and studio screens, with nothing to install.

  • Built around your brand

    Your marque, your option language and your customer journey.

  • Your data, kept apart

    Contact details never enter the insight, and your data is never shared with or compared against another manufacturer.

  • Operated by Scelta

    We host, run and maintain it, and add new options as your range evolves.

To begin

What we need from you.

Your vehicle data and option list, your materials and sample set, your brand guidelines, and who in your team should see what.

How a programme runs

See it with your car in mind.

We’ll show you the platform privately — the same journey, shown against your model.

Arrange a private demonstration