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Every choice, seen before it’s made.

The customer specification platform for specialist vehicle manufacturers.

Photoreal configuration, connected to your studio, your sales team and what your clients really want.

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Every option, exactly as it will be built.

Inside and out, every combination in photoreal detail — in a browser, with nothing to install. Clients save each version as a permanent specification and return to it whenever they like.

Pressing save is where the specification begins.

A car like this is never decided in one sitting. It is chosen at home, shared with the people who matter and confirmed in your studio — and Scelta carries the specification through all of it.

  1. 01Saved
  2. 02Present
  3. 03Follow Through
  4. 04Understand

Hold the material. See it on the car.

In your studio, a client picks up a real leather or paint sample and sees it on their car, on screen — the physical specification and the digital one, in a single conversation. The same experience reaches your events, and clients at home, by invitation.

Studio samples are available as part of a studio programme.

Every enquiry arrives with the car.

Each specification leaves the session with your client — and reaches your team intact.

  • A specification PDF whose QR code reopens their car
  • Shared, privately, with the people they’re deciding with
  • A film of their own car to keep
  • Every enquiry with the exact specification attached
  • A considered follow-up a week later, if your team hasn’t yet been in touch

Every specification has a story.

A website sees clicks. Scelta sees decisions — and helps you answer the questions that shape your range, your materials and your sales conversations.

  • Which options draw attention — and which are kept?
  • Which decisions do clients reconsider?
  • Which combinations keep recurring?
  • How many specifications are saved, and how many become enquiries?
  • Which samples change the car in the studio?

Anonymous by design: names and contact details never enter the insight, and it is only ever for your marque.

One specification, as it develops
Illustrative

  1. Week one · At home

    1. Version 1Green, black interior — saved
    2. Version 2New wheels — PDF downloaded

  2. Week two · Shared

    1. Partner’s alternativeTries red — the original stays as it was
    2. Version 2, reopenedFrom the PDF’s QR code

  3. Week three · In the studio

    1. Version 3Saddle Tan leather, chosen from the sample
    2. EnquiryOn version 3

Every version, shared alternative and studio decision is recorded — anonymously.

One car behind every image.

The car your client specifies is the same car in their PDF, their film and your studio. Built once and kept current, it produces every image a specification needs — consistent everywhere, and never commissioned to order.

Have a vehicle worth seeing?

We’ll show you the platform privately, with your car in mind.

  1. A private demonstration The platform, shown against your model.
  2. A pilot With your studio and a small group of clients.
  3. Launch Supported and operated by Scelta.

By invitation. Built around your brand and customer journey.

Arrange a private demonstration