Approach
Built around your vehicle programme.
Every Scelta programme starts with one car, its options and the people who sell it — and is shaped around how your clients specify.
How a programme runs
From your car to your clients, and on.
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Understanding your vehicle programme
We start with the car: its options and the rules between them, how your clients specify today, and the moments where a clearer picture would help.
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Your options and your customer journey
The platform is built around your option structure and naming, and around the way your clients specify — online, in your studio and with your team.
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The visual and specification experience
Your vehicle is built from your data and checked against your physical materials, together with everything your clients take away: saved versions, the specification PDF and a film of their own car.
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Deployment
Online by private invitation and on your studio and event screens, with access set for each audience: clients, studio, press and your own team.
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Programme support
We host, run and maintain the platform, and support your team through launch and beyond.
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Iteration and ongoing development
New options, colours and model years are added to the same vehicle, and what clients explore and keep informs how the range and the experience evolve.
How it begins
It starts with your car.
- A private demonstration The platform, shown against your model.
- A pilot With your studio and a small group of clients.
- Launch Supported and operated by Scelta.
Built to your data. Signed off against your materials.
Every colour and material is checked against your physical samples before launch, so what your client chooses on screen matches what you build.
Privacy and data
Private by design.
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By invitation
Access is issued for each guest or audience and can be withdrawn at any time.
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Anonymous insight
Names, email addresses and messages never enter the insight Scelta shares with you.
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Yours alone
Your data is never shared with, or compared against, another manufacturer.
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Clear terms
Data handling is agreed with you for each programme. Enquiries are handled as set out in our privacy policy.
Delivered around each programme.
Scelta is delivered around each vehicle programme, with implementation, deployment and ongoing platform support shaped around your requirements.
We scope each programme with you after the demonstration.
The company
A specialist automotive platform.
Scelta is a specialist automotive digital platform developed by Civil Visuals, built on years of experience delivering real-time visualisation, configurator and digital vehicle experiences across premium automotive programmes.
What we bring to a programme
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Automotive specification
How specialist cars are specified, and how clients decide.
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Real-time visualisation
Vehicles shown photoreal and live, inside and out.
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Platform engineering
Private access, saved specifications, enquiries and insight, run as one system.
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Programme delivery
From the first demonstration through launch and the model years that follow.
How we design: the vehicle is the subject, the interface stays calm, and one visual language runs from the configurator to the film.
Questions
Straight answers.
Will it reflect our brand?
It is built around your brand, your option language and your customer journey.
Do our clients need to install anything?
No. It runs in a browser, with access by private invitation.
Which devices does it work on?
Desktop and tablet browsers, and your studio and event screens. Phones can open it too, and act as the companion for physical samples in the studio — the experience is at its best on a larger screen.
Can we use it in our studio and at events?
Yes — the same experience runs on any screen, by invitation. Connecting your physical samples to the car is available as part of a studio programme.
How do you handle privacy?
The insight Scelta shares with you is anonymous by design: names, email addresses and messages never enter it. Personal details from enquiries are used only to respond, as set out in our privacy policy.
Does it work with our existing CRM?
Enquiries arrive by email today, with the exact specification attached. How they should reach your team is agreed as part of the programme.
How long does a programme take, and what does it cost?
Both depend on your vehicle data and the breadth of your options. Scelta is delivered around each vehicle programme, so we set the scope, timeline and commercial terms with you after the demonstration.
Who owns the vehicle model and our data?
Ownership of the vehicle model and your data is set out in each programme agreement.
Start with a private demonstration.
We’ll show you the platform privately, with your car in mind.